At the End of April, French delegates decided that vegetarian and vegan products may no longer contain ‘meaty’ name supplements. This leads to confusion of consumers in the marketing of these products.
Here are some examples of terms that may no longer be used in France like this:
- vegetarian sausages
- meatless bacon
- cashew cheese
- soy milk
Also in Germany soy milk must be called soy drink.
Manufacturers who do not comply with this new regulation must expect fines of up to 300,000 euros.
French delegate Jean-Baptiste Moreau, a farmer himself, proposed this new scheme to better inform consumers about their food.
He wrote on Twitter:
„It is important to take action against false statements: Our products must be correctly marked: the terms #cheese or #steak are reserved for products of animal origin!“
The control procedure has not yet been completed. An implementing regulation is to draw up and publish a list of designations which may no longer be used in the future.
The Tentamus Group has formed a Europe-wide labelling team to advise you on all questions concerning the labelling of your products, to carry out labelling tests and to check the online presence of your products.
Get in touch with our experts. Your direct contact person is:
Dr. Yvonne Pfeifer
+40 30 206 038 164